Understand more about the Advertising course

The Advertising course is one of the most sought after by those wishing to enter Higher Education. However, candidates do not always know exactly what they will find at graduation and career. Contrary to what many think, an advertiser’s job can go far beyond creating campaigns.

In this post, we will show you what you can expect from the course and how your curriculum is. In addition, we will talk about what a professional in the field does and what personal characteristics open doors to success.

So, do you want to find out more about the course and career in Advertising? Continue reading!

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How does the course work and how long is it?

The bachelor’s degree lasts for four years. Some institutions offer the option of technologists, enabling training in just two years. Usually, it is necessary for the student to do an internship (or other types of complementary activities) and deliver a conclusion paper to complete the degree.

The name of the course varies from one college to another and can be called “Social Communication with specialization in Advertising”, ” Marketing e Publicidade “,“ Advertising and Marketing ”etc.

The undergraduate curriculum is aimed at training professionals who will work in the different types of jobs that use advertising as a device for the development of organizations and society.

In this way, the student is prepared for the elaboration of communication strategies by improving various skills, such as the planning, execution and administration of advertising campaigns involving different audiences, vehicles and customers.

The training aims to communicate products, projects and ideas, seek to strengthen a company or brand and study advertising strategies, brand promotions, behavioral culture, fashion, sports, retail, digital culture, innovation and entrepreneurship.

What subjects are studied during the Advertising course?

It can be said that the course is divided into four major areas: laboratory disciplines, those related to creativity, subjects focused on the study of society and those involving the area of Administration.

Some of the materials in the first group, which provide creation and production techniques, are:

  • Copywriting;
  • Photography ;
  • Radio, TV and cinema laboratory;
  • Transmedia strategy (experience created through different formats and platforms, such as internet, film, television, books and comics).

What are the possibilities of acting in the market?

The professional training in Advertising and Propaganda can act both in the marketing department of companies – occupying positions as an analyst, coordinator, manager or director – and in advertising agencies. In this way, the advertiser can work in the areas of:


The position serves as a link between the client and the advertising agency, gathering the data that will guide the brand or product promotion campaigns.

Product management

Here, the professional’s role is to manage the sales promotion and advertising actions for a product.


The area involves planning and developing a specific service or product, establishing all price, distribution and sales strategies – ranging from the campaign to the brand approaching the consumer.


The professional aims to choose the most appropriate communication vehicles for the propagation of a campaign. He also negotiates the purchase of advertising space on TVs, billboards, magazines and the internet.


The sector seeks to obtain data on the profile, needs and habits of the consumer, as well as to assess the impact of advertising campaigns on a specific audience.


In the production part, the advertiser can make commercials, create jingles and write ads on TVs, radios, magazines, billboards and websites.

How is the job market doing?

Many companies have their headquarters in big cities, so getting jobs in capitals is relatively easier. On the other hand, smaller companies, which are starting in the market, also need advertising to leverage and make their brand known.

In any case, both large and small companies need this area to launch their projects and maintain a good image. In addition, even government institutions rely on advertising to show what government sectors do to improve the population’s quality of life.

Therefore, the advertising market always offers good opportunities for professionals, whether within a company or in the online world – in the areas of digital marketing, social media and electronic commerce.

What is the ideal profile for an advertising future?


Undoubtedly, creativity, that is, the ability to think of innovative and even unprecedented solutions to a problem, is important for these professionals, since its job is to attract and convince the public to act in a certain way.

But, if you don’t feel so creative, don’t think you have to give up. This is just one of the many characteristics that make up the advertiser’s profile and, like all others, can be developed over time.


The techniques and approaches to reach the audience effectively evolve all the time, so being curious is crucial to the advertiser. Only the most curious people can follow this progress and understand the patterns surrounding trend creation.

Good interpersonal skills

You should already know that nobody creates anything alone, right? This maxim is especially valid when it comes to advertising campaigns. There are many departments involved in the development of each piece, and to achieve success, there needs to be constant communication between everyone.

Therefore, professionals who do not like to interact, engage in open discussions on topics relevant to campaigns and, occasionally, listen and accept constructive criticism, need to think twice before entering the course.

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In this market, there is no space for those who do not work with agility. Because? The deadlines are usually tight, the goals are always ambitious, and the sum of these two factors makes the demand for results large.

Anyone who doesn’t have this characteristic gets lost in a scenario like this and makes a long-term career unsustainable.

Analytical thinking

Analytical thinking goes hand in hand with all the other qualities mentioned. Everything in marketing must be measured so that the results go according to the established goals.

Such monitoring takes place through analysis tools and every company needs qualified people to use them and interpret the data collected.

We can conclude that the course of Publicity and Advertising is quite dynamic, covering from Marketing to Psicologia. We have seen that creativity and good interpersonal relationships facilitate success in the advertising career, but they are not decisive. Like any other skill, these characteristics can be practiced and acquired throughout the course.

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